Offer Generator - Art Marketing in a Box

Step 1: Create Your [HOT OFFER TITLE]
The [HOT OFFER TITLE] puts a concrete name to your offer. You want it to be short, yet powerful and compelling. The basic format is ADJECTIVE + KEY PROBLEM/SOLUTION + NOUN. Examples: “Ultimate Lead-Generation Machine” ; “FREE Car-Washes-for-Life Bundle”; “Real-Deal Back Pain Relief System”
a. Pick an adjective that describes how awesome your Offer is:*
b. Write out the KEY PROBLEM your Offer solves OR simply put a name to the SOLUTION you’re offering. (You could also combine PROBLEM with SOLUTION.) Examples: Back Pain; Hit It Long and Down the Fairway; Fiscal Cliff + Rescue; Thinning Hair + Restoration.*
c. Pick the noun that suitably describes the Offer.*
Step 2: Identity the Customer’s [BIG WIN]
Write out the big win / transformation they’ll experience after they accept your offer and put it to use. Examples: A romantic dinner your spouse will treasure forever; Vibrant hair color that turns heads in wonder; Your car’s engine will purr like a kitten; Put an end forever to pesky rodents and unwanted pests
Describe the Customer’s [BIG WIN] below:*
Step 3: Describe the [TYPE OF OFFER]
Describe the type of offer you intend to make. Examples:
- Percentage Discount: Get X% Off Retail Pricing
- Specific $ Discount: Save $X Off Retail Pricing
- BOGO: Free or 1/2 off or something else
- FREE GIFT: Buy now get cool FREE something
- Bundle/Package Deal: Get this + that for one low price
- Trial Offer: Free consultation, free test drive, etc.
- Art Studio Event
- Art Studio Visit
- Private Pre-Exhibition Preview
- Private Collectors Event
- Private Art Studio Reception
- Gallery Event
- Art Viewing Event
- Gallery Visit
- Cocktails at the Art Studio
- Cocktails at the Gallery
Fill in the details associated with that type, i.e., “50% Off Retail” or “Save $100”*
Step 4: Detail the [PRICING]
Fill in the TOTAL Price Required to Accept the Offer - FREE, $1, $X, Payments, etc. Note: You may not need this if the [TYPE OF OFFER] already specifies it, i.e., FREE or $1 Down.
Describe the [PRICING] below:*
Step 5: Identify Which Type of [SCARCITY]
The Offer should include some kind of [SCARCITY] to drive urgency. Pick either:
- Hard Time Deadline (example: Midnight Eastern Time 12/31/2015)
- Limited Number Available (example: Only 9 autos available at this price; First 49 who sign up)
- First ___ People to respond
Describe the [SCARCITY] below:*
Step 6: Describe Each [OFFER BULLET]
Here's where you list the features and benefits of your offer. Three is a good number, but you can have more/fewer if you wish. Examples:
- “Three Two-hour Art Lessons”
- “Private VIP Studio Reception for 5 Couples”
- “Your choice of one of 5 gift prints”
- “A family art experience for your entire family”
- “Gallery visit gift"
- “Special Art-Viewing Night for You and 5 Friends"
- “Art Demonstration from the Artist"
- “Art Lecture"
- “Monthly Art Lecture"
- “In Home Trial of Any Painting for One Month"
- “Personal Art Lesson"
- “Personal In-Home Art Hanging Consultation"
- “Custom Drawing of Commissioned Artwork"
- “Private Gallery Reception for You and Your Friends"
- “Private Pre-Exhibition Preview"
- “Private Exhibition Preview"
- “Private Collectors Event"
- “Private Studio Reception for You and Your Friends"
- “Private Gallery Tour"
- “Private Studio Tour"
- “Private Art Appraisal"
- “Private Art Lighting Consultation"
- “Private Viewing on the Artists Latest Paintings"
- “Private In-Home Viewing of the Artists Latest Paintings"
- “Private In-Home Viewing of the Gallery’s Latest Paintings"
- “Private VIP Studio Reception"
- “Private VIP Gallery Reception"
- “Private Meet and Greet with the Artist"
- “Private Girls Nite Out Gallery Reception for You and 6 Friends"
- “Private Girls Nite Out Art Studio Reception for You and 6 Friends"
- “Private Guys Nite Out Gallery Reception for You and 6 Friends"
- “Private Guys Nite Out Art Studio Reception for You and 6 Friends"
OFFER BULLET 1*
OFFER BULLET 2*
OFFER BULLET 3*
Step 7: Describe the [BONUS BULLET]
Here's where you list the features and benefits of the BONUS you offer. You should have at least one bonus, but it isn’t mandatory. Examples:
- “Unlimited Access to First View of Paintings Club for One Year.”
- “My new art book – [TITLE]”
- “Free Print of a Painting"
- “Free Framed Print of a Painting"
- “Free Gift Card Set"
- “Free Consultation with the Artist"
- “Free Art Lesson with the Artist"
- “Free Art Audit of Your Collection"
- “Free Pre-Exhibition Preview"
- “Free Collectors Preview Event"
- “Free Lighting Evaluation of Your Collection"
- “Free Insurance Audit of Your Collection"
- “Free Insurance Audit of One Painting"
- “Free Painting Lecture"
- “Free Art Lecture"
- “Free Access to Our In Home Paintings of the Month Club"
- “Free Art Hanging Evaluation of Your Home"
- “Free Frame with Purchase"
BONUS BULLET*
Step 8: Describe the [CALL TO ACTION]
Here's where you tell them what to do in order to take advantage of your offer. Examples:
- “Go to www.yoursite.com”
- “Call 800-999-9999”
- “Come into our Gallery on 33 Dealio Blvd”
- “Call 800-999-9999 or go to www.yoursite.com”
- “Be One of the first 5 to call 222-222-2222”
- “Be One of the first 5 to email me at Name@email”
- “Be One of the first 5 to bring this card to the gallery”
- “Be One of the first 5 to bring this card to the studio”
- “Be One of the first 5 to respond YES to this email”
- “Be One of the first 5 to visit the exhibition”
Describe the [CALL TO ACTION] below:*
Step 9: Enter the Email Address You Want to Send Generated Offer To
Email*
WHEN YOU HAVE EVERYTHING FILLED IN, CLICK THE BUTTON BELOW TO GENERATE YOUR OFFER.
Email
This field is for validation purposes and should be left unchanged.

Step 1: Create Your [HOT OFFER TITLE]

Step 2: Identity the Customer’s [BIG WIN]

Step 3: Describe the [TYPE OF OFFER]

Step 4: Detail the [PRICING]

Step 5: Identify Which Type of [SCARCITY]

Step 6: Describe Each [OFFER BULLET]

Step 7: Describe the [BONUS BULLET]

Step 8: Describe the [CALL TO ACTION]

Step 9: Enter the Email Address You Want to Send Generated Offer To

WHEN YOU HAVE EVERYTHING FILLED IN, CLICK THE BUTTON BELOW TO GENERATE YOUR OFFER.