• Step 1: Create Your [HOT OFFER TITLE]

  • The [HOT OFFER TITLE] puts a concrete name to your offer. You want it to be short, yet powerful and compelling. The basic format is ADJECTIVE + KEY PROBLEM/SOLUTION + NOUN. Examples: “Ultimate Lead-Generation Machine” ; “FREE Car-Washes-for-Life Bundle”; “Real-Deal Back Pain Relief System”
  • Step 2: Identity the Customer’s [BIG WIN]

  • Write out the big win / transformation they’ll experience after they accept your offer and put it to use. Examples: A romantic dinner your spouse will treasure forever; Vibrant hair color that turns heads in wonder; Your car’s engine will purr like a kitten; Put an end forever to pesky rodents and unwanted pests
  • Step 3: Describe the [TYPE OF OFFER]

  • Describe the type of offer you intend to make. Examples:

    • Percentage Discount: Get X% Off Retail Pricing
    • Specific $ Discount: Save $X Off Retail Pricing
    • BOGO: Free or 1/2 off or something else
    • FREE GIFT: Buy now get cool FREE something
    • Bundle/Package Deal: Get this + that for one low price
    • Trial Offer: Free consultation, free test drive, etc.
    • Art Studio Event
    • Art Studio Visit
    • Private Pre-Exhibition Preview
    • Private Collectors Event
    • Private Art Studio Reception
    • Gallery Event
    • Art Viewing Event
    • Gallery Visit
    • Cocktails at the Art Studio
    • Cocktails at the Gallery
  • Step 4: Detail the [PRICING]

  • Fill in the TOTAL Price Required to Accept the Offer - FREE, $1, $X, Payments, etc. Note: You may not need this if the [TYPE OF OFFER] already specifies it, i.e., FREE or $1 Down.
  • Step 5: Identify Which Type of [SCARCITY]

  • The Offer should include some kind of [SCARCITY] to drive urgency. Pick either:

    • Hard Time Deadline (example: Midnight Eastern Time 12/31/2015)
    • Limited Number Available (example: Only 9 autos available at this price; First 49 who sign up)
    • First ___ People to respond
  • Step 6: Describe Each [OFFER BULLET]

  • Here's where you list the features and benefits of your offer. Three is a good number, but you can have more/fewer if you wish. Examples:

    • “Three Two-hour Art Lessons”
    • “Private VIP Studio Reception for 5 Couples”
    • “Your choice of one of 5 gift prints”
    • “A family art experience for your entire family”
    • “Gallery visit gift"
    • “Special Art-Viewing Night for You and 5 Friends"
    • “Art Demonstration from the Artist"
    • “Art Lecture"
    • “Monthly Art Lecture"
    • “In Home Trial of Any Painting for One Month"
    • “Personal Art Lesson"
    • “Personal In-Home Art Hanging Consultation"
    • “Custom Drawing of Commissioned Artwork"
    • “Private Gallery Reception for You and Your Friends"
    • “Private Pre-Exhibition Preview"
    • “Private Exhibition Preview"
    • “Private Collectors Event"
    • “Private Studio Reception for You and Your Friends"
    • “Private Gallery Tour"
    • “Private Studio Tour"
    • “Private Art Appraisal"
    • “Private Art Lighting Consultation"
    • “Private Viewing on the Artists Latest Paintings"
    • “Private In-Home Viewing of the Artists Latest Paintings"
    • “Private In-Home Viewing of the Gallery’s Latest Paintings"
    • “Private VIP Studio Reception"
    • “Private VIP Gallery Reception"
    • “Private Meet and Greet with the Artist"
    • “Private Girls Nite Out Gallery Reception for You and 6 Friends"
    • “Private Girls Nite Out Art Studio Reception for You and 6 Friends"
    • “Private Guys Nite Out Gallery Reception for You and 6 Friends"
    • “Private Guys Nite Out Art Studio Reception for You and 6 Friends"
  • Step 7: Describe the [BONUS BULLET]

  • Here's where you list the features and benefits of the BONUS you offer. You should have at least one bonus, but it isn’t mandatory. Examples:

    • “Unlimited Access to First View of Paintings Club for One Year.”
    • “My new art book – [TITLE]”
    • “Free Print of a Painting"
    • “Free Framed Print of a Painting"
    • “Free Gift Card Set"
    • “Free Consultation with the Artist"
    • “Free Art Lesson with the Artist"
    • “Free Art Audit of Your Collection"
    • “Free Pre-Exhibition Preview"
    • “Free Collectors Preview Event"
    • “Free Lighting Evaluation of Your Collection"
    • “Free Insurance Audit of Your Collection"
    • “Free Insurance Audit of One Painting"
    • “Free Painting Lecture"
    • “Free Art Lecture"
    • “Free Access to Our In Home Paintings of the Month Club"
    • “Free Art Hanging Evaluation of Your Home"
    • “Free Frame with Purchase"
  • Step 8: Describe the [CALL TO ACTION]

  • Here's where you tell them what to do in order to take advantage of your offer. Examples:

    • “Go to www.yoursite.com”
    • “Call 800-999-9999”
    • “Come into our Gallery on 33 Dealio Blvd”
    • “Call 800-999-9999 or go to www.yoursite.com”
    • “Be One of the first 5 to call 222-222-2222”
    • “Be One of the first 5 to email me at Name@email”
    • “Be One of the first 5 to bring this card to the gallery”
    • “Be One of the first 5 to bring this card to the studio”
    • “Be One of the first 5 to respond YES to this email”
    • “Be One of the first 5 to visit the exhibition”
  • Step 9: Enter the Email Address You Want to Send Generated Offer To

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    WHEN YOU HAVE EVERYTHING FILLED IN, CLICK THE BUTTON BELOW TO GENERATE YOUR OFFER.

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